FIRESIDE
How much time are you spending on the business?
Where do you turn for expertise?
What would you do with $75K back?
Member case study
Dr. Keith Tam.
$12,900Savings in 8 months
42%Savings
4.5 hrsSaved per week
Your margin is shrinking.
LaborSupplies + EquipmentInflationReimbursement
Your overhead is rising.
+25%Dental labor
+30%Supplies + equipment
FlatReimbursement
Not enough time in the day.
Henry Schein
Archy
NuSmile
Zenone
Patterson
Benco
Dentsply Sirona
Weave
Pearl
Overjet
SafcoGeneral Consultant
Marketing Agency
Financial Advisor
Email that parent about their treatment plan
Team member needs to talk to me
Taxes are due
Need to order a new scanner
Payroll needs to get approved
Did I update my website? Gotta start making reels
Pediatric Dentists Group
DA
Anyone have a rec for handpiece vendors? Getting quoted all over the map 😩
DR
Try Henry Schein, but negotiate hard — nobody pays the same rate
DM
On my 3rd consultant this year. Still don't have a straight answer
The system is rigged.
Paying more, by design
Three practices. Three prices.
One SKU — SonicFill 3 bulk composite refills — quoted three different ways in the same market.
SonicFill 3 · Bulk Fill Composite · A1
Practice A
$182
Practice B
$156
Practice C
$124
Nobody pays the same rate. Without group leverage, the price is whatever you happened to be offered.
Why did a group of dentists sue the big three?
FTC vs. Benco, Henry Schein & Patterson
No discounts for buying groups.
2018
FTC files complaint
2018–19
Case goes to trial
2019
Decision final
The court ruled in favor of the dentists for an $80 million settlement.
The process is rigged too.
What is 4 hours a week of your team’s time worth?
$6,000/year
in team-member time spent ordering supplies
That’s 200+ hours a year your team could spend on patients, people, and running the practice.
Purchasing shouldn’t take your team out of the moment.
But you shouldn’t have to pay 28% more for convenience.
DSOs aren’t smarter.
They’re bigger.
Three pillars of practice support
The Fireside system.
01
Purposeful
Community
- Mentors
- Education
- Mastermind Events
02
Operatory
Infrastructure
- Supplies
- Purchasing Platform
- Equipment & Service
03
Practice
Operations
- HR
- Front Office Support
- Marketing
Concierge Advisor
One person who knows your practice
The Fireside system in action
Your first 90 days.
Month 1 · Step 1
Join the community
Month 1 · Step 2
Operatory infrastructure
Month 3 · Step 3
Savings + business review
Pillar 01
Purposeful community.
360 independent dentists. 38 states. Nobody building alone.
Community by design.
Curated education
Education & mentorship.
Live sessions from dentists who’ve done it — like Dr. Josh Solomon, our Director of Education.
Your Director of Education
Dr. Joshua Solomon.
Director of Education · Fireside
Dr. Josh SolomonPediatric dentist · Livermore, CaliforniaIn his words
“I’ve seen firsthand the impact it can have when pediatric dentists have better buying power, resources, and support.”
Fireside education
A second-generation pediatric dentist practicing in Livermore, California for more than 20 years. A Diplomate of the American Board of Pediatric Dentistry, he owns Pediatric Dentistry and Orthodontics of Livermore, serving more than 5,000 active patients.
He directs the California Bioclear Pediatric Learning Center and Dental Specialty Training Center, and consults for 20 dental companies across restorative care, materials, equipment, AI and emerging technology.
As Fireside’s Director of Education, he brings two decades of experience as a practice owner and industry educator to Fireside members.
Mastermind · Park City
A mastermind group of likeminded dentists.
Pillar 02
Operatory infrastructure.
Supplies, equipment and service — at group pricing.
Our core offering
Buy like a practice twice your size.
4
Full-service distributors
14
Preferred partners
Pillar 03
Practice operations.
The work behind the chair — handled.
Front office support
Pay for the hours, not the headcount.
In-house front office hire
~$56K/yr
Salary + taxes & benefits
→
Fractional front office
60–80% less
Only pay when they’re working
5+ yrsUS-based bench, dental experience
5–10×Faster placement, no geographic limits
HIPAANDAs, compliance & activity monitoring built in
FractionalPartial hours to specific days
Marketing support
Your brand, sharpened.
It starts with a brand strategy review: where you show up, what patients see, and what to fix first.
WebsiteStrong
Google reviewsNeeds work
Social & reelsInactive
Brand consistencyMixed
Your Concierge Advisor
Real people. Your leverage.
What is concierge support?
- Our team anticipates your needs and negotiates on your behalf.
- Best part? They’re just a text away.
Special market contract negotiation.
Introducing Current
You keep the practice moving.
Current keeps the supplies moving.
Stay in the flow.
Join Today
What would you do with $75,000 you kept instead?
Fireside — the end of overpaying.
01
Fill out the form
02
Schedule your 30-minute onboarding call with our concierge team
03
Start your membership, stop overhead bleed
Scan to start your membership trial